Massive Inc., creator of the world’s leading video game network and wholly owned subsidiary of Microsoft Corp., today announced that it has launched interactive in-video-game ads, allowing advertisers to engage gamers in new and entertaining ways. The first advertiser to utilize the new interactive ad unit is Toyota Motor Sales (TMS), U.S.A., Inc., with a campaign for its new 2007 Yaris sedan in “Anarchy Online,” a top multiplayer online game published by Funcom.
View Press Release I've never played Anarchy Online but, from looking at some screen shots I'm not sure what the connection between the MMO and Toyota is. I'm sure the ad wizards from Massive have some iron clad "link" between science fiction role playing and the Yaris. There is a 7 day trial so maybe I'll check it out to see just how bad the advertising is. According to the press release the ad campaign is running in several games however, it doesn't state which ones. Via HardOCP